group site.jpg
 

Meet our leadership

 

Becky Levy is the CDP's Director of Member Experience. Focusing on process improvement, product enhancement, user adoption, and customer success. Becky and her team manage front-line support and training of all CDP clients. Becky started her career working at American Express and Tufts Health Plan where she held roles in customer service, training and product marketing.

A long time listener and viewer, Becky was thrilled when she joined WGBH in 2009. Over the past 10 years working in Public Media, Becky has overseen Member Services, Operations, Training and Client Support. Becky leverages her years of experience providing outstanding customer experience and service excellence to make sure systems and processes are optimized. Becky holds a BS in Communication from Syracuse University.

Nick serves as Chief Customer Officer for CDP and is an investor and Board Member. He has been in the business of Customer Relationship Management since before the advent of CRM software; for 20 years he was CEO and co-founder of MOHR Development, a company that focused on relationship management for large scale financial services and high tech organizations. After MOHR was acquired by Siebel Systems in 2000, Nick served for 4years as GM of Finance, Siebel’s largest vertical market.

In 2004 he co-founded OKERE, Inc and served as President and CEO. OKERE brought large scale financial services companies onto the emerging world of cloud based CRM. OKERE became Salesforce.com Ventures first investment. OKERE was acquired by Fujitsu in 2007. Nick turned to follow his heart and values in 2010 when he became Chairman and co-founder of roundCorner, the company that partnered with Salesforce.org to bring NGOC to the market as the first enterprise fundraising solution built on salesforce technology. It was there that he met WGBH, and Ben Godley where they worked together to bring the technology to the world of Public Media. Nick spearheaded roundCorner’s key relationships with large customers such as ASPCA, Sierra Club, Feeding America, Planned Parenthood and the ACLU. After Salesforce.Org acquired roundCorner in 2019, Nick served as VP of Strategic Customer Adoption helping to transition key customers into their new relationship with Salesforce before returning to his non-profit roots in public media with CDP.

Nick lives on a mountain top in Vermont with his wife Leslie and assorted animals and visiting children. He is a graduate of Williams College and was a PhD fellow with an MA in American Civilization from Brown University.

 
Ben Godley | CEO

Ben Godley | CEO

Ben Godley | CEO

Brooks Heckner | Director of Partner Services

Ben Godley | CEO

Frank Auer | Director of Digital Marketing

Ben Godley | CEO

Michal Heiplik | Executive Vice President

Ben Godley | CEO

Leona Burgess | Director of Operations

Ben Godley | CEO

Cate Twohill | Director of Strategic Solutions

Ben Godley | CEO

Laurie Hurtt | General Counsel

Ben Godley | CEO

Ingrid McKinney | Director of Development

Ben Godley | CEO

Jim O'Shaughnessy | Director of Data & Analytics

Ben Godley | CEO

James Howard | Director of Finance

Ben Godley | CEO

Daren Winckel | Director of Membership

Ben Godley | CEO

Jim Savasta | Director of CRM Services

Ben Godley | CEO

Karen Brennan | Director of Client Engagement

Ben Godley | CEO

Becky Levy | Director of Member Experience

Ben Godley | CEO

Chris Clark | Director of Client Success

Chris Clark is the Senior Director of Client Success for CDP, overseeing the Technology, Operations, and Training teams. Chris has served in public media for the past twenty years with WGBH, in which he also lead the Audience and Member Services, Local Development Operations, and the in-house Telemarketing departments.

While at WGBH, Chris oversaw a diverse portfolio of projects and directed the constituent communication response efforts for the Foundation's local initiatives in development, broadcast, digital, radio acquisition and format changes, and also managed the audience escalation path for its national production units and station relations.

Most recently, Chris has lead CDP in building and scaling its back office operations and technology support processes. Prior to his career in public media, Chris worked for environmental causes, consulting roles, and small business startups. He holds a B.S. in Communications from Syracuse University.

James Howard is the Director of Finance at CDP. He was specifically hired in August 2018 to help stand up the company and then oversee its finance and accounting functions. Overall, he has 15+ years’ experience in these types of roles and has fulfilled them at both large non-profits and small, privately held companies. The first half of his career was spent with PriceWaterhouseCoopers working on SOx compliance and process optimizations, followed by a stint at Boston University’s internal audit department. He then spent six years running the clinical finances of the BU Dental School, and then went to StrataDx (a private pathology laboratory in Lexington, MA) where he served as Controller.

James was born and raised in Southwest Ohio, but considers Boston his true home since he's spent the last 13+ years here. He received his Bachelors in Accountancy at Miami University (Oxford, OH) in 2005 and Masters of Education from Boston University in 2011. He loves all things sports as he grew up playing every one imaginable, and even though his roots are in Cincinnati his heart lies with the Pats and Sox. He even spent a number of years as an amateur bowler (10-pin, not this "candle pin" rendition that he's discovered since moving to Boston). He loves being outdoors, especially backwoods camping with zero frills and no signs of civilization. He lives in Waltham with his wife, Francesca, their nine year old Beagle-mix, Tessie, as well as their three year old son, Aidan.

Ben Godley is currently the CEO of CDP, the fundraising collaborative he helped create and has overseen since its inception. Previously, Godley was the Chief Operating Officer of WGBH and President of WGBH Business Services.

During his 10 years as COO of WGBH, Godley was responsible for business strategy, financial, and day-to-day operational management of the $240m, 900 employee educational non-profit. He oversaw the legal and business affairs, finance, development, technology, accessible media services, marketing, and human resources functions. Under his leadership, WGBH increased its operating revenue and endowment to record levels, advanced fiscal management practices, improved administrative systems, enhanced WGBH’s local content and services, and created new business models to strengthen the public media system. Godley oversaw WGBH’s New England-wide television, radio and web services and led the investment and significant expansion of their local newsroom and broadcast services.

He joined WGBH in 2008 as Executive Vice President, was named COO in 2010 and was additionally named President of Business Services in 2017. Godley led the organization’s participation in the 2017 FCC spectrum auction and negotiated a local channel sharing partnership with a national broadcast network. He oversaw the acquisition of WCRB, initiated partnerships such as a model alliance with New Hampshire PBS, a corporate affiliation with PRI and PRX, and the acquisition of GlobalPost. Godley also extended WGBH’s community presence by negotiating a first-ever broadcast facility inside the Boston Public Library.

His vision to develop and launch technology-based initiatives resulted in NGO Connect, a Salesforce application from roundCorner now used in managing the fundraising relationships of more than one-third of public television donors. As a board member of roundCorner, Godley helped manage a successful acquisition of the company by Salesforce in 2019. He also oversaw the development of Public Media Management, a cloud-based media management system created in partnership with Sony.

Prior to joining WGBH, Godley served in senior positions with Mitt Romney's presidential campaign and on the executive staff of the Massachusetts governor. He co-founded and was president and CEO of the award-winning agency CGN Marketing & Creative Services (aka Cohn Godley Norwood) which he later sold to Epsilon. He has also held marketing and management roles at Hill & Knowlton and IBM. Godley has served in a variety of capacities on a number of boards including the Massachusetts Children's Trust Fund, Big Brothers Big Sisters, Boston Medical Center, roundCorner and RadioPublic.


Coming soon

As CDP’s Senior Director of Fundraising Strategy, Daren Winckel oversees all Member Service Bureau direct marketing fundraising efforts for nearly 30 CDP partner stations with significant focus on Digital, Direct Mail and Telemarketing programs. With nearly 20 years of Development experience at a mid-market public television station as well as 10 years of experience as Director of Membership for one of the system’s flagship membership programs at WGBH in Boston, Daren has worn many hats within public media. He’s managed award-winning Membership, Auction, Events, Major Gifts, Planned Giving, Corporate Support and Marketing Programs, gaining deep experience and insight into all aspects of fundraising and developing a special appreciation for the unique challenges faced by small to mid-market public media stations.

It was that appreciation as well as his personal and professional commitment to public media and deep passion for data, testing and exploring emerging fundraising techniques that prompted his move to CDP where he began to develop and refine what would later grow into the Member Service Bureau which now manages over 700,000 donor accounts.

Daren has served on the PBS Development Advisory Committee, the PBS Pledge Task Force, a variety of national public media working groups and volunteered as a Master Teacher for the PBS Membership and Pledge Academies.

Brooks Heckner is CDP’s Director of Partner Services. Brooks and his team manage the research, development and execution of a portfolio of turn-key marketing and fundraising services available to CDP member stations that are proven to help increase net revenue. Brooks began his career with McDonald’s Corporation in the Baltimore-Washington region helping local franchise owners with the execution and promotion of national marketing and public relations initiatives at the local level. A relocation to Boston in 2006 prompted a move to the agency-side of the business joining the team at Mercury Marketing.

Working in client-service and project management roles for several years, Brooks was responsible for the successful execution of direct mail and email campaigns for clients such as CVS/pharmacy, Shaw’s Supermarkets, Johnson & Johnson, PODS, and Olympia Sports. The combination of client service, project management and federated marketing experience was a natural fit for CDP, where Brooks joined in 2013, as CDP began to increase their station services. He holds a B.S. in Marketing from the University of Maryland.

Michal Heiplik is the Executive Vice President and a co-founder of the Contributor Development Partnership (CDP). As a 20-year public broadcasting veteran, Michal has extensive experience in database management, membership development, and in identifying fundraising practices that drive positive results. His analytic approach to fundraising and operational problems has given rise to innovation and positive results in his past endeavors. Through identification, sharing, and execution of sound fundraising practices, Michal works to generate new ways in which stations can collaboratively add prospects and increase net revenues.

His previous role as Executive Director for Local Development at WGBH amplified his expertise in all aspects of membership. In this role, he oversaw all levels of membership at the Boston station – the largest membership fundraising program in New England. His department focused on individual giving, direct mail solicitation, online giving, door-to-door, digital and on-air fundraising. As a result of his efforts, WGBH improved its fundraising program by raising 25% more net revenue on an annual basis.

Prior to WGBH, Michal worked in many different roles at Houston Public Media. He constructed the station’s fundraising database and later moved the entire organization onto a state-of-the-art fundraising platform. This platform enabled dramatic improvement in fundraising results. He later left his position as Membership Director to lead the national data collaboration that led to the creation of CDP.

Michal is a frequent speaker at national fundraising conferences. He continues to lead and participate in many strategic working groups focused on various issues around fundraising. He has a proven track record in building collaboration among various stakeholders and leading large-scale national marketing implementations. He is recognized for creating data-driven solutions that enable more effective execution of fundraising projects.

Michal is a graduate from the Center for Entrepreneurship & Innovation at the University of Houston, the #1 ranked entrepreneurship program in the U.S. His entrepreneurial spirit guides his approach to problem solving as he applies his skill to his passion – helping Public Media stations succeed.

Frank’s path to supporting public media wound through film production, product development, naming and positioning for major consumer brands, and working with franchisees to sell more pizza and sandwiches. He has driven the Ghostbusters’ Ectomobile, put out pyrotechnic fires and named products you likely use every day.

Using his experience in narrative, product development and scaled messaging, he has worked to expand the public media’s impact by increasing donor conversion, frequency and average gift. Frank also brings his understanding of consumer psychological behavior from the “for-profit” world and applies it on behalf of clients, driving true change to donor communication methods. Frank has an undergraduate degree in Motion Pictures from the University of Miami, an MBA from Boston College and certification in CPS facilitation from the Creative Problem Solving Institute.

Interested in joining this team?

We’re looking for people as passionate about public media as we are to join the talented and dedicated CDP team. We offer great benefits, a flexible work environment, and competitive pay. Interested? Check out our open positions.

Jim has spent the last 15 years in the fundraising space, analyzing trends and creating products and services aimed at providing insight via data analytics and reporting. Jim co-developed the Blackbaud Index of Charitable Giving, the Target Analytics Campaign Optimizer and was there with CDP at it’s inception, while working as a Senior Developer under Chuck Longfield at Blackbaud. Jim holds an undergraduate degree in business from Boston College and a masters of science degree in computer information systems from Bentley University.

Karen has been part of the CDP team since 2013 and has over 20 years of client service experience working with large nonprofits including the American Cancer Society and the Leukemia and Lymphoma Society. She has played a key role in shaping and structuring the Member Services Bureau (MSB) and now oversees the MSB client services team in the support and management of over 25 client stations. Karen is a graduate of Syracuse University. She lives with her husband and two sons in Methuen, Massachusetts and enjoys vacationing at their summer cottage in Maine.

Leona Burgess is CDP’s Director of Operations. Dedicated to improving the efficiencies and operations of fundraising organizations within public media and higher education for the past 17 years, Leona brings experience, insight and knowledge from a broad spectrum of responsibilities, with focus on systems, analytics and planning, financial and resource management.

In addition to oversight of CDP’s business operations, Leona currently oversees budget development and tracking for CDP’s Member Service Bureau stations, as well as project management and resource planning for CDP.Most recently, Leona served as Senior Director of Operations and Planning for Local Development and Membership at WGBH Educational Foundation, with oversight of a multi-million-dollar membership budget. She served as a change agent for the spin-out of the CDP team through planning and driving adoption of new service providers, technology and workflows.

Prior to WGBH, Leona served as Executive Director of Advancement Services at Emerson College where she oversaw Development and Alumni Relation’s (DAR) overall budget, technology platform and workforce management, as well as contract negotiations for outside services used by the division. She reviewed and approved acceptance of all complex gifts, and gift agreements exceeding 100k prior to formal approval by the College’s Board of Trustees, managed internal policies and procedures, information security compliance for DAR (PII, PCI, etc.), as well as compliance with federal, state and Canadian regulations regarding cash handling, reporting and solicitation procedures and guidelines.

She spoke on topics ranging from data integrity to moving prospects through the pipeline to major donors by utilizing data and systems more effectively, at industry conferences and colleges throughout the New England area.Leona gained additional information technology, training, analytics, committee leadership and policy writing experience through previous professional positions and volunteer roles. Leona holds an MBA from Fitchburg State University, and a BA from Emerson College.

As Director of CRM Services, Jim and his team are responsible for the successful onboarding and maintenance of CDP Station fundraising data. Jim’s team manages the CDP technology stack of NGOC/Salesforce and Redpoint Global that empowers CDP Stations to know and understand their donors. The team manages a variety of technical projects including database conversions and new vendor implementation. Prior to coming to CDP, Jim worked at both Blackbaud and RoundCorner, Inc. Throughout his 15 year career, he has worked with many Public Media Stations helping them utilize their fundraising application to best create efficiency and maximize revenue.

 

Ingrid McKinney is the Director of Membership at CDP. Ingrid oversees the team responsible for delivering fundraising, marketing and relationship building services for clients, focusing on revenue generation from viewers, listeners and members through the management of Member Service Bureau (MSB) program. She and her team are responsible for generating more than $20 million annually for more than two dozen public television and radio stations nationwide.

She continually finds innovative ways to improve her clients’ programs and partners with industry experts to leverage their expertise to drive growth. Through her leadership of MSB, she has grown the client’s membership base as well as increased their net revenue. She is currently in the process of launching a new product offering, CDP Direct, that will leverage all the best practices, the proven tested creative packages and the established workflows and cost efficiencies with CDP’s vendors.

Ingrid has over 20 years of experience in direct marketing, client relations and in leading cross-functional teams and departments. Her work ethic and dedication to her clients ensures that she keeps her client’s expectations and goals always at the forefront. Prior to CDP, she served in leadership and marketing roles at WGBH, Boston Globe, iProspects and L.W. Robbins.

In addition to her CDP work, Ingrid is active on a number of boards and member of numerous organizations including currently member on the Board of Trustees for Bridge Boston Charter School, the Latinos for Education, the National Association of Professional Women (NAPW), the National Society of Hispanic MBA (NSHMBA), the American Marketing Association, the Society of Latino Alumni (SOLA), a Northeastern Alumni Association, and Hult Alumni Association. Ingrid holds a BS in Business Administration from Northeastern University and an MBA from Hult International Business School.

Cate Twohill is CDP's Senior Director of Strategic Solutions ensuring best-in-class technology, tools and platforms are identified and available to meet public media's unique fundraising needs. For more than 30 years, Cate has lead the creation and implementation of solutions designed to help public media organizations engage with their constituents and secure their financial, philanthropic support.

Cate began her career at WGBH in fundraising operations before joining the Public Broadcasting Service in both Development and Information Technology roles. From there, she joined Beaconfire Consulting where she advised enterprise-level nonprofit organizations as they evaluated and selected new fundraising CRMs. Cate returned to WGBH in 2012 to guide the conversion to the Salesforce platform and continue her work in the advancement and adoption of new fundraising tools.

Cate works closely with CDP's professional services team to help public media stations implement and leverage a proven technology ecosystem. She also oversees the broad deployment of marketing automation tools and advises the technical team behind CDP’s Member Services Bureau providing data-driven marketing technology and services to dozens of public media stations, nationwide. Cate holds a B.S. in Communication from the University of New Haven a and is a certified Salesforce administrator.