Get to know our leadership

 

 
Michal_Heiplik_DSC_4006.jpg

Michal Heiplik | executive vice president

Michal Heiplik is the Executive Vice President and a co-founder of the Contributor Development Partnership (CDP). As a 20-year public broadcasting veteran, Michal has extensive experience in database management, membership development, and in identifying fundraising practices that drive positive results. His analytic approach to fundraising and operational problems has given rise to innovation and positive results in his past endeavors. Through identification, sharing, and execution of sound fundraising practices, Michal works to generate new ways in which stations can collaboratively add prospects and increase net revenues.

His previous role as Executive Director for Local Development at WGBH amplified his expertise in all aspects of membership. In this role, he oversaw all levels of membership at the Boston station – the largest membership fundraising program in New England. His department focused on individual giving, direct mail solicitation, online giving, door-to-door, digital and on-air fundraising. As a result of his efforts, WGBH improved its fundraising program by raising 25% more net revenue on an annual basis. Prior to WGBH, Michal worked in many different roles at Houston Public Media. He constructed the station’s fundraising database and later moved the entire organization onto a state-of-the-art fundraising platform. This platform enabled dramatic improvement in fundraising results. He later left his position as Membership Director to lead the national data collaboration that led to the creation of CDP.

Michal is a frequent speaker at national fundraising conferences. He continues to lead and participate in many strategic working groups focused on various issues around fundraising. He has a proven track record in building collaboration among various stakeholders and leading large-scale national marketing implementations. He is recognized for creating data-driven solutions that enable more effective execution of fundraising projects.

Michal is a graduate from the Center for Entrepreneurship & Innovation at the University of Houston, the #1 ranked entrepreneurship program in the U.S. His entrepreneurial spirit guides his approach to problem solving as he applies his skill to his passion – helping Public Media stations succeed.