Member service Bureau

CDP offers a full-service, outsourcing option with MSB

 
 
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To help public broadcasting thrive, CDP strives to optimize the efforts of national service providers and local stations. When core fundraising programs are left to a centralized service like MSB, economies of scale generate more net income and faster file growth for your station. Freed from managing the day-to-day details of membership programs, your staff can focus on the high-touch activities at which they excel: development strategy, community engagement, local programming and major donor development.

Why should your station join?

  1. Grow Total Membership Revenue: MSB stations collectively increased membership revenue in 2018 by 6.9%, raising nearly $71 million, compared with an increase of 4.1% by non-MSB stations.

  2. Improve Donor Retention: Second- and third-year donor retention among MSB stations rose an average of 6.8% and 6.5%, respectively. Among non-members, the increases averaged 3.7% and 5.1%.

  3. Maximize First-Year Donor Acquisition: First-year donors increased by an average of 11.6% among MSB stations compared with 6.1% among non-members.

  4. Recapture Lapsed Donors: Through aggressive recapture programs and donor stewardship, MSB achieved a 2.1% decrease in lapsed donors between 2016 and 2018. Among non-MSB stations, lapsed donors increased by 16% during this period.

  5. Increase Major Donor Fundraising: Once in the Bureau, station staff can refocus on high-touch fundraising. Stations that joined MSB in 2016 increased the number of major donors by 33% from 2016 to 2018 compared with an 18.2% increase among non-MSB stations.