Member service Bureau

CDP offers a full-service, outsourcing option with MSB

MSB chart.png

To help public broadcasting thrive, CDP strives to optimize the efforts of national service providers and local stations. When core fundraising programs are left to a centralized service like MSB, economies of scale generate more net income and faster file growth for your station. Freed from managing the day-to-day details of membership programs, your staff can focus on the high-touch activities at which they excel: development strategy, community engagement, local programming and major donor development.

Why should your station join?

  1. Grow Total Membership Revenue: MSB stations collectively increased membership revenue in 2018 by 6.9%, raising nearly $71 million, compared with an increase of 4.1% by non-MSB stations.

  2. Improve Donor Retention: Second- and third-year donor retention among MSB stations rose an average of 6.8% and 6.5%, respectively. Among non-members, the increases averaged 3.7% and 5.1%.

  3. Maximize First-Year Donor Acquisition: First-year donors increased by an average of 11.6% among MSB stations compared with 6.1% among non-members.

  4. Recapture Lapsed Donors: Through aggressive recapture programs and donor stewardship, MSB achieved a 2.1% decrease in lapsed donors between 2016 and 2018. Among non-MSB stations, lapsed donors increased by 16% during this period.

  5. Increase Major Donor Fundraising: Once in the Bureau, station staff can refocus on high-touch fundraising. Stations that joined MSB in 2016 increased the number of major donors by 33% from 2016 to 2018 compared with an 18.2% increase among non-MSB stations.