mission and values


our mission

Our mission is to help sustain a thriving public media system. CDP works with local stations to grow their active donor files and increase net revenues through the development of best practices in fundraising, scaled vendor management, innovative fundraising and operational services, and best-of-breed technology systems. Stations can then use these new resources to better serve their local communities.


Our values

Our core values are excellence, innovation, trust, and community. They are the guiding principles in all our decision-making and relationships.

CDP’s best practice insights have allowed us to refine, reform, and redirect our development services in ways that have measurably improved our return on investment.
— Tom Axtell, GM of Vegas PBS