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CDP Labs


As a mission accelerator, CDP has become a laboratory for best practices. We borrow successful revenue-producing ideas from member stations, model and beta test them for broader implementation, and then reduce the costs through aggregation and aggressive negotiation.

Before a fundraising technique is added to a Best Practice Checklist or becomes a Partner Service, we subject it to multi-station testing to ensure it can be replicated across the system. If successful, we offer the technique as a proven practice for all our member stations.

We are currently in the process of testing:

  • The impact of behavioral segmentation on acquisition

  • The impact of Artificial Intelligence on major donor fundraising