Social Media: Can’t Afford to…Can’t Afford Not to…

As stations plan for the next fiscal year, it’s likely that social media has entered the conversation.  Communicating with audience members via social media can be as rudimentary as scheduling posts on Facebook, Instagram, Snapchat, et al, and deployment of contemporaneous content in reaction to daily and hourly events. 

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Barry Nelson
Balancing PBS Passport as a Channel

Passport packs a lot of power. Only once in a generation do we see an innovation that can have so profound an impact on Public Media. Passport can and will continue to drive acquisition, renewal and cultivation strategies moving forward. But we all know what comes with great power. We may be tempted by this remarkable impact to rely on it too heavily. Our great responsibility, then, is to resist that temptation and work to balance this tool within a broader strategic development program.

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Frank AuerComment
CDP Investment Pays Off for Public Media with Salesforce.org Acquisition of roundCorner

BOSTON, Jan. 15, 2019 – The Contributor Development Partnership (CDP), a Boston-based collaborative fundraising service for public media stations, announced today that its investment, development partner and primary CRM platform provider, roundCorner, has been acquired by Salesforce.org. This transaction ensures a robust product roadmap and ongoing innovation and investment from CDP on behalf of dozens of public media non-profits currently using roundCorner’s world-class CRM, NGO Connect. 

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Olivia LehaneComment
Still Too Early to Tell

With one week of 2019 under our belts, fundraising managers are processing donations and getting ready to run reports on calendar year-end fundraising. I’ve heard rumbles that digital donations are down at some non-profits, but I’ve also heard that fundraising is flat or slightly above expectations. The data is being gathered, so by the end of the quarter we should know where we stand.

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Barry NelsonComment
Reply Before Out of Office

You’ve made your calendar year-end fundraising checklist, you’ve implemented all of the elements, and now you’re about to head off for a holiday.  I have a few suggestions for what to do when you return in January.  Of course, you’ll ‘do the numbers’—produce/analyze final revenue reports for December and all of 2018. 

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Barry NelsonComment
PBS Passport: The Non-subscription Subscription

Netflix is essentially a Sustainer membership. So is Stars, Hulu, HBO GO, Showtime, and Prime Video. Viewers already have a cognitive frame for those ‘set it and forget it’ subscription services. The only time those service providers contact users about the monthly charge is when a price hike goes into effect or when a credit card fails due to an expiry date or other bank-related issues.  Some also send e-mail announcements about new series.

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Barry NelsonComment
Pledge: Volunteers or Inbound Call Service

Public media stations have been using inbound call centers and services for dozens of years now.  As the sophistication of such services grew along with the development of telephony, agent training, simple end-user interfaces, and database integration, the facilitation of inbound pledge-taking freed stations to commit staff and volunteer resources elsewhere.

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Barry NelsonComment
We (Heart) Volunteers

Volunteers have been supporting the activities and budgets of public media stations from the beginning; ever since the olden days when we were known as public broadcasting. Digital media, and telecommunications introduced new tools that help stations collect pledges and data, e.g., via online donation forms or call centers.

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Barry NelsonComment
Can We Talk About Your Website?

At this time last year, I wrote a blog post alerting CDP stations to inspect their websites to determine whether the station is presenting itself in the most transparent manner for your audience, donors, and potential donors. I was originally going to title the blog post Your Website Sucks, but instead I opted for Engagement Starts at Home.

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Barry NelsonComment
The "Development" Team

Get up from your desk and walk around the building. How many Development people do you see? Three? Five? Twenty? Wrong. Everybody in your building is in Development. Everybody? Yes, everybody. Of course you know that. Your management, membership and underwriting teams know that. How about the rest of the staff?

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Barry NelsonComment
Treating On-Air Fundraising as a Campaign IV

In my discussions with prospective CDP stations, I’ve talked with fundraising staff about the ‘whitewater rafting’ aspects of Pledge. That’s my own metaphor for the campaigns we navigate throughout the year—just as you’ve frantically paddled your way through a giant wave, you have little time to rest before the next wave is about to hit.

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Barry NelsonComment
Treating On-Air Fundraising as a Campaign III

“If you haven’t heard about our Sustainer program, you should check it out. That’s where we go into your bank account every month and take out money until you tell us to stop.” That’s how an on-air host (who shall not be named) framed the station’s Sustainer option in an ad-lib that, like other ad-libs you may have heard on your station or elsewhere will happen if the staff is encouraged to do ‘riffundraising.’

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Barry NelsonComment