proven best practices at scale
By negotiating a volume-based, flat-fee structure with the nation’s largest vehicle auction provider, iAA, we’ve delivered more than $10 million in net revenue to participating stations since 2011.
A simple thank you is highly effective. In the program’s first two years, participating stations saw a collective 56% increase in first-year donor retention and a 72% increase in first-year-revenue retention.
Our cost-effective Member Benefits program is customized to your station, including a branded portal and mobile app. Its data-centric structure provides valuable usage reporting and analytics.
CDP can relieve the stress of staying on top of leads with a free and fully branded solution that turns hot prospects into valued donors. Since 2011, we’ve delivered about 1.9 million prospects to stations.
CDP’s door-to-door fundraising program is designed to apply scale and efficiency to a technique that is focused on acquiring donors through personalized interactions at the household level. Something to remember: 70% of canvass revenue is sustaining revenue.
We enhance your member database value with wealth & philanthropy screening and donor demographic appends. Armed with this information, you can reach out to the right donors at the right time, with an ideal ask amount, maximizing efficiency and the odds for success.
Using the National Reference File, CDP will cleanse, distill and analyze PBS Passport viewer data to provide your station with actionable intelligence.
CDP provides social media management for your station through our exclusive partnership with Sprinklr, the leading experience management platform.
CDP has partnered with Gravyty, the industry's leading provider of AI-enabled fundraising software, to help your station better allocate development staff time and raise more money with ease.
CDP Direct is the one source for all your direct marketing needs. This new service offers full management and oversight of the production of renewal, additional gifts, lapsed and acquisition direct marketing programs.
CDP has partnered with Next Generation to help stations reach more donors and prospects with more effective and efficient ad buying power.