Canvassing: Powering Public Media One Door at a Time
In a world saturated with digital noise, nothing cuts through like a genuine, face-to-face conversation. Canvassing brings your mission directly to the doorsteps of your community—building trust, inspiring action, and delivering results.
Strengthen your new donor pipeline
In addition to pledge, direct mail and digital efforts, canvassing will help diversify your donor acquisition efforts and reach younger donors.
Build the health of your donor file
With over 70% of revenue coming from sustainers, new canvassing donors have the strongest retention rates versus those acquired via other channels.
Raise your visibility in your community
Canvassing builds brand awareness through hyper-local, high-touch interactions with community members. Whether a prospect donates or not, canvassers establish personal connections that can lead to future engagement and support.
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The Data Behind the Door Knocks
Canvassing isn’t just about conversations — it’s about conversions that last. Explore the studies, success stories, and performance data that show why canvassing is one of the most effective tools in public media fundraising.