created for public media by public media
Customer relationship management
CDP’s CRM platform delivers unparalleled insights into donor behaviors, sentiments and preferences – insights that allow stations to create personalized communications directed toward precisely the right people at precisely the right times. Eroding donor counts, an aging membership base, and an unconnected younger audience demand new ways to tell the public media story.
CDP Analytics Engine
The CDP Analytics Engine distills Passport viewing data into individual member dossiers tracking viewing activity, frequency, giving levels, etc. The essential data (amount and timing of streaming, top shows, top genres, etc.) are connected directly to the Salesforce contact level, allowing for segmentation based on viewership and giving data to be used in your member communications. Just imagine the power in being able to have a conversation with a Major Donor, knowing their favorite programs or to send science focused emails to donors who you know are engaging with NOVA on a frequent basis.