Powering collaborative fundraising for public media
CDP is an engine of innovation
Founded in 2011, CDP is a cooperative fundraising alliance that shares best-available data, technology and 21st century marketing strategies with its 230+ member radio and television stations.
Saddled with outdated technologies and limited resources, many public media stations are being squeezed by shrinking donor bases and rising fundraising expenses. To cost-effectively identify and convert new prospects, you need an omnichannel capability that employs sophisticated technologies, enhanced databases, advanced skillsets and economies of scale. Unfortunately, few individual stations are equipped to build such a capability.
By providing beta-tested, data-driven strategies, as well as advanced software and services that are too costly for most stations to purchase themselves, CDP can improve your finances through decreased spending and better resource use.
At CDP we are on a mission to
and we value greatly
help sustain a thriving public media system. CDP works with local stations to grow their active donor files and increase net revenues through the development of best-practices in fundraising, scaled vendor management, innovative fundraising and operational services, and best-of-breed technology systems. Stations can then use these new resources to better serve their local communities.
excellence, innovation, trust, and community. They are
the guiding principles in all our decision-making and relationships.