Our Thank-you Call program consists of simple, yet highly effective, thank-you calls to targeted donors. In the program’s first two years, participating stations saw a collective 56% increase in first-year donor retention and a 72% increase in first-year-revenue retention. Execution at scale enables stations to maintain a quality calling program without a significant investment of time and resources. The campaign consists of calling a segmented list of donors and thanking them for their donation.
Contact Mike Sharp or download our one sheet for more info.
CDP estimates that stations will realize a return of $15 for every $1 spent. Actual figures will be constantly updated as testing continues.