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Frank auer | director of digital marketing

Frank’s path to supporting public media wound through film production, product development, naming and positioning for major consumer brands, and working with franchisees to sell more pizza and sandwiches. He has driven the Ghostbusters’ Ectomobile, put out pyrotechnic fires and named products you likely use every day.

Using his experience in narrative, product development and scaled messaging, he has worked to expand public media’s impact by increasing donor conversion, frequency and average gift. Frank also brings his understanding of consumer psychological behavior from the “for-profit” world and applies it on behalf of clients, driving true change to donor communication methods. Frank has an undergraduate degree in Motion Pictures from the University of Miami, an MBA from Boston College and certification in CPS facilitation from the Creative Problem Solving Institute.