Tis' Giving Season
The holiday season is filled with great food, family, and all types of giving. With 21.8% of total online annual giving in 2016, December is the largest giving month and continues to increase consistently. Donors are feeling more generous and tend to make some last-minute gifts during the end of the year.
Want a slice of the holiday giving pie? We found an article that outlines some tips on how to promote your holiday fundraising campaign.
Update your Website: Make sure it is easy for donors to donate right on your homepage. Display a call-to-action button.
Backwards Email Campaign: To plan for frequency and content in emails, plan backwards from your holiday campaign end date.
Create Custom Messages for Social Shares: Motivate donors to share content by allowing for easy social sharing buttons.
Utilize your Newsletter: Make sure you still send a regular Newsletter in December to remain consistent. While remaining on brand and continuing to make your newsletter about your mission, mention your holiday campaign as well.
Create a Holiday Campaign Hashtag: This will allow for sharing and monitoring of posts.
Change Profile and Cover Photos: This will increase campaign awareness.
Pin Tweet or Facebook Post to the Top of your Profile Page: This will allow for this message to always be the first thing donors see while your holiday campaign is running.
Compliment your Email Campaign: Reiterate email announcements in social messaging.
Include Visuals in Posts: Visuals statistically increase engagement.
Create a Branded Donation Page: Make sure all messaging and images are consistent with the campaign.
Customize Giving Levels for Different Donor Groups: Create custom donation pages for donors of different giving capacities. This could encourage larger gift amounts.
Does your station have any other Holiday Fundraisings Tips?