Lean into Local Development
We know that major, mid-level, and planned giving are areas of tremendous growth potential – but all too often, aren’t afforded the resources and attention they require to be successful. When you become an MSB Co-op partner, you’re not only opting into a more efficient way to maximize your membership program, you’re freeing up your team to focus on local relationship and engagement that are at the heart of your community of supporters. Together, we drive more net revenue and stronger donor relationships to serve your organization today and for years to come.
MSB Stations Thrive in Major Giving
When you look at how the MSB Co-op cohort performs compared to the National Reference File (NRF) benchmark of non-MSB stations, the difference is clear, particularly in the years following the COVID bump of 2020-2022. In FY 2024, MSB stations achieved 6% revenue growth from donors giving $1000 or more, a significant increase from the benchmark reporting 3.7% growth, on average.
Learn More about the MSB CO-op
