Station prosperity ensues. Welcome to CDP, unlocking the power of collaborative fundraising for public media.
Proven best practices at scale
At the Contributor Development Partnership (CDP), we seek out, test and refine the most innovative marketing and fundraising strategies from the nonprofit and commercial sectors to deliver best practices more efficiently than stations working on their own. This collaborative approach has helped hundreds of public media organizations raise more net income and grow their contributor files faster.
Our groundbreaking Salesforce-based CRM and marketing automation platforms and tools help stations uncover deep insights into viewer and listener behaviors, attitudes and preferences, strengthening their relationships with donors and prospects.
A more cost-effective model
Our Member Services Bureau (MSB) offering provides stations with a full-service solution that frees up your staff to focus on community engagement, major donor development, local services, and other high-touch relationship-building activities. We do the heavy lifting on transactional and analytic work so you can focus on your mission.
We continuously scan the nonprofit and for-profit landscapes in search of new technologies and approaches to audience engagement and donor development. We research and refine modern tools, strategies and vendor relationships to build fundraising services that add more value.
We focus on revenue
so you can focus on your mission.
Using advanced data-driven strategies, software and services, CDP has helped our members collectively raise more than $130 million in incremental net value.
National reference file
Empowering system wide growth
CDP powers system-wide growth using the National Reference File (NRF), the collective data of over 200 contributing stations, which contains more than 23 million donor records and 116 million giving transactions. This unprecedented database allows CDP to not only create reports that benchmark stations’ current performance, but to discover new and untapped revenue opportunities for all.
Ready to contribute to the NRF? →