Budget for Better Net: CDP Direct
CDP Direct can help your station leverage best practices developed through continual testing using a scaled pricing solution that promises improved fundraising results, grows your file faster and increases net revenue—all while freeing up resources to focus on local engagement. CDP Direct can help your station leverage the best practices of public media stations with variable direct mail program.
A Radio Roundtable Discussion
The National Reference File is the most extensive public media donor data collection, with participation from 180 public media stations. One trend worth paying attention to is that, while radio stations are still growing revenue, for the last twelve consecutive quarters they have accomplished it without increasing the number of current donors in the file. Retention has been strong, but public radio is not bringing in enough new donors to outpace attrition.
Acquisition: Diverse Tools & Strategies That Drive Success
With the new PMI, we are seeing what we have been predicting. Year-over-year, fundraising is way below what it was in 2020. Uncertainty is the new normal. In response to this, stations should strengthen their commitment to acquisition efforts and new acquisition channels.
Q2 2021 State of the System Webinar
In this webinar, President of CDP, Michal Heiplik & Senior Director of Fundraising Strategy, Daren Winckel will dive into the state of the system for Q2 2021. They will explore different topics like what stations need to focus on in 2021, ideas for digital audiences to engage radio stations, and much more.
Conversational Texting Follow Up
Learn more about how to utilize our Conversational Texting Hub with CDP experts.
State of Membership: Q3 2019
Using ROAR data, we take a deep dive into the current state of membership for the system.
Poldark Sweepstakes Kick-Off
2019 session to learn more about the sweepstakes, the assets available to you and the best practices for your local promotion.
CDP Canvassing Webinar
Take a look at this old-fashioned yet proven-effective acquisition strategy that has become a reliable and steady stream of high-revenue, new donors for public media stations.
State of Membership: Q2 2019
Using ROAR data, we take a deep dive into the current state of membership for the system.