Innovation Council Spotlight

Rob Hilbert, Iowa PBS Foundation

 
 

Tell us your name, your role at your organization and how long you've worked in public media.    

My name is Rob Hilbert, and I’m the President of the Iowa PBS Foundation. I’ve been in public television since 2002 when I was hired at the Iowa PBS Foundation as a Major Gifts Manager. 

What excites you most about being on CDP’s Innovation Council?   

Who doesn’t love iteration? Seriously, connecting with smart and kind professionals who are all trying to learn the best way to do this work is energizing. When you bring together iteration, data and shared learning, real momentum happens. Strong ideas don’t just exist in theory; they’re tested, refined and put into practice. I value pairing instinct and creativity with meaningful data. It helps us learn faster, make smarter decisions and ultimately do better work in service of our audiences. How is that not exciting? 

What’s your public media story? How has public media impacted your life?  

Like many in Gen X, I grew up with public television as a steady presence in the background of my life. Though I ignored it from time to time, it was always there. Then, when a job opening appeared at Iowa PBS, I applied. When I was offered the job, my wife was ecstatic. Not just because it was a job, but because it was PBS. I never knew how much PBS could impact a life until she virtually became unglued with happiness about me working here. My wife opened my eyes to the power of public television, and like most good things she’s brought into my life, she wasn’t wrong. Nearly a quarter century later, and having raised two PBS kids, I’m so happy to cook with Julia, paint with Bob, travel with Rick, count with the Count and not only find my roots, but help them grow. 

Share a fun fact about yourself that others may not know about you.  

I once played a mute ghost in a school play… a character most would like me to reprise daily — silent and unseen.