Your full-service membership option

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To help public broadcasting thrive, CDP strives to optimize the efforts of national service providers and local stations. When core fundraising programs are left to a centralized service like MSB, economies of scale generate more net income and faster file growth for your station. Freed from managing the day-to-day details of membership programs, your staff can focus on the high-touch activities at which they excel: development strategy, community engagement, local programming and major donor development.

Why should your station join?

  1. Grow Total Membership Revenue: MSB stations collectively increased membership revenue in 2018 by 6.9%, raising nearly $71 million, compared with an increase of 4.1% by non-MSB stations.

  2. Improve Donor Retention: Second- and third-year donor retention among MSB stations rose an average of 6.8% and 6.5%, respectively. Among non-members, the increases averaged 3.7% and 5.1%.

  3. Maximize First-Year Donor Acquisition: First-year donors increased by an average of 11.6% among MSB stations compared with 6.1% among non-members.

  4. Recapture Lapsed Donors: Through aggressive recapture programs and donor stewardship, MSB achieved a 2.1% decrease in lapsed donors between 2016 and 2018. Among non-MSB stations, lapsed donors increased by 16% during this period.

  5. Increase Major Donor Fundraising: Once in the Bureau, station staff can refocus on high-touch fundraising. Stations that joined MSB in 2016 increased the number of major donors by 33% from 2016 to 2018 compared with an 18.2% increase among non-MSB stations.


customer relationship management

Designed for public media by public media

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CDP’s CRM platform delivers unparalleled insights into donor behaviors, sentiments and preferences – insights that allow stations to create personalized communications directed toward precisely the right people at precisely the right times. Eroding donor counts, an aging membership base, and an unconnected younger audience demand new ways to tell the public media story. By applying the world’s most powerful CRM to the member viewing data of PBS Passport, CRM Services gives you the ability to do exactly that.


Research. Analysis. Strong coffee.


As a mission accelerator, CDP has become a laboratory for best practices. We borrow successful revenue-producing ideas from member stations, model and beta test them for broader implementation, and then reduce the costs through aggregation and aggressive negotiation.

Before a fundraising technique is added to a Best Practice Checklist or becomes a Partner Service, we subject it to multi-station testing to ensure it can be replicated across the system. If successful, we offer the technique as a proven practice for all our member stations.

We are currently in the process of testing:

  • The impact of behavioral segmentation on acquisition

  • The impact of Artificial Intelligence on major donor fundraising