the first and only comprehensive indicator of public media philanthropy
“Looking at the Index trend-line over a 2-year period provides an illustration of how public media fundraising struggled in 2018 to match the post-election increases of 2017 while providing some initial indications for calendar year 2019 where relatively flat growth during the first quarter has given way to some indications of an upward trend in the second quarter. This snapshot of where public media fundraising is trending, at a national level, is intended to provide stations with guidance and insight that will be useful as they budget and forecast future donor revenue growth.”
Jim O’Shaughnessy, Director of Data & Analytics
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Joining the National Reference File will allow CDP to compare your station with the public media system.