Get to know our leadership
daren winckel | director of membership
As CDP’s Senior Director of Fundraising Strategy, Daren Winckel oversees all Member Service Bureau direct marketing fundraising efforts for nearly 30 CDP partner stations with significant focus on Digital, Direct Mail and Telemarketing programs. With nearly 20 years of Development experience at a mid-market public television station as well as 10 years of experience as Director of Membership for one of the system’s flagship membership programs at WGBH in Boston, Daren has worn many hats within public media. He’s managed award-winning Membership, Auction, Events, Major Gifts, Planned Giving, Corporate Support and Marketing Programs, gaining deep experience and insight into all aspects of fundraising and developing a special appreciation for the unique challenges faced by small to mid-market public media stations.
It was that appreciation as well as his personal and professional commitment to public media and deep passion for data, testing and exploring emerging fundraising techniques that prompted his move to CDP where he began to develop and refine what would later grow into the Member Service Bureau which now manages over 700,000 donor accounts.
Daren has served on the PBS Development Advisory Committee, the PBS Pledge Task Force, a variety of national public media working groups and volunteered as a Master Teacher for the PBS Membership and Pledge Academies.
karen brennan | director of member services
Karen has been part of the CDP team since 2013 and has over 20 years of client service experience working with large nonprofits including the American Cancer Society and the Leukemia and Lymphoma Society.
She has played a key role in shaping and structuring the Member Services Bureau (MSB) and now oversees the MSB client services team in the support and management of over 25 client stations.
Karen is a graduate of Syracuse University. She lives with her husband and two sons in Methuen, Massachusetts and enjoys vacationing at their summer cottage in Maine.
leona burgess | director of operations
Leona Burgess is CDP’s Director of Operations. Dedicated to improving the efficiencies and operations of fundraising organizations within public media and higher education for the past 17 years, Leona brings experience, insight and knowledge from a broad spectrum of responsibilities, with focus on systems, analytics and planning, financial and resource management. In addition to oversight of CDP’s business operations, Leona currently oversees budget development and tracking for CDP’s Member Service Bureau stations, as well as project management and resource planning for CDP.
Most recently, Leona served as Senior Director of Operations and Planning for Local Development and Membership at WGBH Educational Foundation, with oversight of a multi-million-dollar membership budget. She served as a change agent for the spin-out of the CDP team through planning and driving adoption of new service providers, technology and workflows.
Prior to WGBH, Leona served as Executive Director of Advancement Services at Emerson College where she oversaw Development and Alumni Relation’s (DAR) overall budget, technology platform and workforce management, as well as contract negotiations for outside services used by the division. She reviewed and approved acceptance of all complex gifts, and gift agreements exceeding 100k prior to formal approval by the College’s Board of Trustees, managed internal policies and procedures, information security compliance for DAR (PII, PCI, etc.), as well as compliance with federal, state and Canadian regulations regarding cash handling, reporting and solicitation procedures and guidelines. She spoke on topics ranging from data integrity to moving prospects through the pipeline to major donors by utilizing data and systems more effectively, at industry conferences and colleges throughout the New England area.
Leona gained additional information technology, training, analytics, committee leadership and policy writing experience through previous professional positions and volunteer roles.
Leona holds an MBA from Fitchburg State University, and a BA from Emerson College.