Get to know our leadership

 
 
 
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Ben godley | CEO

Ben Godley is currently the CEO of CDP, the fundraising collaborative he helped create and has overseen since its inception in 2011. Previously, Godley was the Chief Operating Officer of WGBH and President of WGBH Business Services.

During his 10 years as COO of WGBH, Godley was responsible for business strategy, financial, and day-to-day operational management of the $240m, 900 employee educational non-profit.  He oversaw the legal and business affairs, finance, development, technology, accessible media services, marketing, and human resources functions.  Under his leadership, WGBH increased its operating revenue and endowment to record levels, advanced fiscal management practices, improved administrative systems, enhanced WGBH’s local content and services, and created new business models to strengthen the public media system.  Godley oversaw WGBH’s New England-wide television, radio and web services and led the investment and significant expansion of their local newsroom and broadcast services. 

He joined WGBH in 2008 as Executive Vice President, was named COO in 2010 and was additionally named President of Business Services in 2017. Godley led the organization’s participation in the 2017 FCC spectrum auction and negotiated a local channel sharing partnership with a national broadcast network.  He oversaw the acquisition of WCRB, initiated partnerships such as a model alliance with New Hampshire PBS, a corporate affiliation with PRI and PRX, and the acquisition of GlobalPost.  Godley also extended WGBH’s community presence by negotiating a first-ever broadcast facility inside the Boston Public Library.  

His vision to develop and launch technology-based initiatives resulted in NGO Connect, a Salesforce application from roundCorner now used in managing the fundraising relationships of more than one-third of public television donors.  As a board member of roundCorner, Godley helped manage a successful acquisition of the company by Salesforce in 2019.  He also oversaw the development of Public Media Management, a cloud-based media management system created in partnership with Sony.

Prior to joining WGBH, Godley served in senior positions with Mitt Romney's presidential campaign and on the executive staff of the Massachusetts governor. He co-founded and was president and CEO of the award-winning agency CGN Marketing & Creative Services (aka Cohn Godley Norwood) which he later sold to Epsilon.  He has also held marketing and management roles at Hill & Knowlton and IBM. Godley has served in a variety of capacities on a number of boards including the Massachusetts Children's Trust Fund, Big Brothers Big Sisters, Boston Medical Center, roundCorner and RadioPublic.


 

Michal Heiplik | executive vice president

Michal Heiplik is the Executive Vice President and a co-founder of the Contributor Development Partnership (CDP). As a 20-year public broadcasting veteran, Michal has extensive experience in database management, membership development, and in identifying fundraising practices that drive positive results. His analytic approach to fundraising and operational problems has given rise to innovation and positive results in his past endeavors. Through identification, sharing, and execution of sound fundraising practices, Michal works to generate new ways in which stations can collaboratively add prospects and increase net revenues.

His previous role as Executive Director for Local Development at WGBH amplified his expertise in all aspects of membership. In this role, he oversaw all levels of membership at the Boston station – the largest membership fundraising program in New England. His department focused on individual giving, direct mail solicitation, online giving, door-to-door, digital and on-air fundraising. As a result of his efforts, WGBH improved its fundraising program by raising 25% more net revenue on an annual basis. Prior to WGBH, Michal worked in many different roles at Houston Public Media. He constructed the station’s fundraising database and later moved the entire organization onto a state-of-the-art fundraising platform. This platform enabled dramatic improvement in fundraising results. He later left his position as Membership Director to lead the national data collaboration that led to the creation of CDP.

Michal is a frequent speaker at national fundraising conferences. He continues to lead and participate in many strategic working groups focused on various issues around fundraising. He has a proven track record in building collaboration among various stakeholders and leading large-scale national marketing implementations. He is recognized for creating data-driven solutions that enable more effective execution of fundraising projects.

Michal is a graduate from the Center for Entrepreneurship & Innovation at the University of Houston, the #1 ranked entrepreneurship program in the U.S. His entrepreneurial spirit guides his approach to problem solving as he applies his skill to his passion – helping Public Media stations succeed.

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Laurie hurtt | general counsel

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