CDP can relieve the stress of staying on top of leads with a free, fully branded solution that turns hot prospects into valued donors. Since 2011, we’ve delivered about 1.9 million prospects to stations – at no cost to them. With an estimated value of $12 per name, Digital Prospect Management lets you engage with prospects, grow your member files and boost net revenue – without taxing your staff.
Contact Mike Sharp or download our one sheet for more info.
Typical one-year prospect campaign may include:
Station welcome series: 3 successive emails to prospects
Monthly e-news: Programming previews with links to your station’s schedule
Quarterly solicitation: 100% of donations lead directly back to stations