big data leads to big insights


It all starts with ROAR (revenue opportunity and action report)

CDP analyzes the performance of membership across public media and provides each station with a quarterly bench-marking report that identifies the current state of your station’s fundraising program and areas of opportunity. By leveraging information from our 230+ member stations, we give you access to data that was previously unavailable.

Based on 24 key fundraising metrics of your station’s donors and operations, we provide insights into how your fundraising performance compares with system averages, as well as comparable stations’. The result is more sophisticated data analysis – analysis that enables smarter audience segmentation and more personalized communication across a variety of platforms.

Already receiving ROAR?

ROAR report contains a lot of information, but that information only becomes actionable if you know what to do with it. Upon your request, we’ll perform an in-depth review of your ROAR report – at no cost.

This will help you:

  • Better understand your current metrics and their impact on your station’s fundraising.

  • Identify performance issues and new revenue opportunities.

  • Determine which CDP services and best practices are most likely to boost net revenue.

ROAR reviews are conducted by CDP consultant Lo Hartnett. A veteran industry development leader, Lo has helped many stations rebuild their programs, improve their performance and enhance their net revenues. To schedule a personalized, one-on-one consultation, please follow the link below.


cdp lives and breathes big data


Submit your station’s data to the National Reference File (NRF) with CDP’s step-by-step guides


In order to bring together data from hundreds of different stations with disparate databases, CDP has created a “universal” system that maps individual station source codes and categories into one common CDP Categorization System. Stations are responsible for submitting a Donor File and a Transaction File for inclusion in the NRF. We have developed training resources to help with the coding process and file layouts for the most widely used database systems in public media.


Raiser’s Edge: