customer relationship management
Designed for public media by public media
Communicating with donors has never been more critical yet it’s never been more challenging. Eroding donor counts, an aging membership base, and an unconnected younger audience demand that stations find new ways to tell the Public Media story, new ways that not only resonate, but drive support. But with historic donor data locked in silos and online data points unconnected to traditional tracking methods, it’s virtually impossible to gain a 360° view of all contact data and fundraising activity.
The result? Long-time sustaining members receive new donor prospecting mail. Critical comments on social media go unanswered. Campaign reporting and analytics are compromised.
PBS Passport and Salesforce: A perfect relationship for your relationships
CDP has combined the world’s most powerful and intuitive CRM with the member viewing data of PBS Passport, giving you insight into what your donors and prospects watch.