/ TESTING IN PROGRESS /
CDP has become a laboratory for best practices. We borrow successful revenue-producing ideas from member stations, model and beta test them for broader implementation, and then reduce the costs through aggregation and aggressive negotiation.
Before a fundraising technique is added to a Best Practice Checklist or becomes a Partner Service, we subject it to multi-station testing to ensure it can be replicated across the system. If successful, we offer the technique as a proven practice for all our member stations.
We are currently in the process of testing:
The impact of behavioral segmentation on acquisition.
A new omni-channel solution for lapsed reactivation.