Treating On-Air Fundraising as a Campaign IV

In my discussions with prospective CDP stations, I’ve talked with fundraising staff about the ‘whitewater rafting’ aspects of Pledge. That’s my own metaphor for the campaigns we navigate throughout the year—just as you’ve frantically paddled your way through a giant wave, you have little time to rest before the next wave is about to hit.

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Barry NelsonComment
Treating On-Air Fundraising as a Campaign III

“If you haven’t heard about our Sustainer program, you should check it out. That’s where we go into your bank account every month and take out money until you tell us to stop.” That’s how an on-air host (who shall not be named) framed the station’s Sustainer option in an ad-lib that, like other ad-libs you may have heard on your station or elsewhere will happen if the staff is encouraged to do ‘riffundraising.’

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Barry NelsonComment
Treating On-Air Fundraising as a Campaign I

About half of my email inbox is made up of alerts and blog posts from fundraising professionals, consultants, and researchers reporting on findings from donor research and giving; there is no shortage of advice on how to use those results to better communicate with our prospects and donors.

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Barry NelsonComment
Pick 3 for FY19: Digital Prospecting

They’re in folders on servers.  They exist in spreadsheets, on Word docs, in DropBox and on scraps of paper.  Hundreds of them may have been entered into your database by interns and volunteers. And yet they just sit there, full of so much revenue potential, yearning for your attention.

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Barry NelsonComment
Giving in an Election Year

Granted, 2018 is not a General Election year.  As we are all well aware, November 6 is the midterms, and it’s going to be a doozy.  In any other year the midterms would be a sleep walk for incumbents and a minor kerfuffle over ballot initiatives.

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Barry NelsonComment
Start a Conversation: Holistic Campaigns

I’ve come to realize over the years that Pledge Drives are treated as tactical efforts and are rarely used as part of an overall campaign strategy.  By that I mean that Pledge is often its own island, with its own messaging and themes, and bears little to no resemblance to other fundraising campaigns we happen to be doing at the moment.

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Barry NelsonComment
Pick 3 for FY19: Revenue Retention Tactics

At the Contributor Development Partnership, we, like you, are focused on member retention.  Just as important to funding our mission is Revenue Retention. You will notice on your CDP Revenue Opportunity & Action Report (ROAR) that six of the twenty-four KPIs are related to Revenue Retention:

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Barry NelsonComment
Tis' Giving Season

The holiday season is filled with great food, family, and all types of giving. With 21.8% of total online annual giving in 2016, December is the largest giving month and continues to increase consistently.  Donors are feeling more generous and tend to make some last-minute gifts during the end of the year.

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Barry NelsonComment
BlackBaud: Vital Signs Report

The CDP Team came across a report from BlackBaud that examines giving patterns and how organizations can respond and adapt to the forever-changing market. The study looks across 1,042 unique nonprofit organizations compiling of $16.4 billion in 2015.

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CDPComment
Start a Conversation: Engagement Starts at Home

If there is one thing you know about CDP, it’s that we are obsessive about data.  More data is better.  Clean data is essential.  Actionable and predictive data is downright exhilarating.  If you agree that data is key to successful engagement, I suggest that we look inward to our own platforms.

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Barry NelsonComment
Know your Donors, Even Better!

Within your database of active (and in many cases, lapsed) donors lies a treasure trove of people who love your mission enough to support you, in some cases, for many years.  It’s very likely that many of those donors have the capacity to give more.  A lot more.  Getting to know those donors better will help you help them make their dreams come true.

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Barry NelsonComment